Podcasting Over 50 | Podcasting Strategy and Tips for Small Business Growth
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
Email Julia: Julia@ThePodcastTeacher.com
Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap
Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Episodes
260 episodes
259. Why Are My P’s, B’s, and S’s Ruining My Podcast Audio? | Podcasting Tips for Editing
FAQ Friday answering the podcasting question: "Why does my podcast mic keep popping my P’s and B’s?" If plosives, harsh S sounds, or awkward mic positioning are making your audio sound less polished, this episode is for you. I’m walking through...
258. Stop Trying to Create New Podcasting Content
Struggling to come up with podcast episode ideas? The solution isn’t constantly trying to think of something new. In this episode, I’m busting one of the biggest myths about podcast content creation and sharing 5 practical strategies to help yo...
257. Why Aren’t My Podcasting Show Notes Links Clickable?
FAQ Friday answering the podcasting question: "How Do I Make Links Clickable in Podcast Show Notes?" If you’ve added links to your show notes only to discover they don’t work for every listener, this episode is for you. I’m explaining why podca...
256. How a Podcast Subtitle Can Attract More Listeners
Setting your podcast up to stand out in a crowded field and attract new listeners can be challenging. There's one change you can make that's incredibly powerful. Tune into this episode to learn how this underutilized podcasting growth strategy ...
255. How Much Does It Cost to Start a Podcast? | Podcasting Tips for Beginners
FAQ Friday answering the podcasting question: "How much does it cost to start a podcast?" The answer is probably less than you think. In this episode, I'm breaking down the real startup numbers, including the exact microphone, recording softwar...
254. 3 Reasons People Aren’t Clicking on Your Podcast
Why aren’t more people clicking on your podcast? Your cover art could be one of the biggest reasons. In this episode, you’ll learn 3 podcast cover art mistakes that may be costing you listeners before they ever press play. We’ll cover what make...
253. Do I Need Video to Have a Successful Podcast? | Podcasting Tips and Strategies
FAQ Friday answering the podcasting question: "Do I need video to have a successful podcast?" With all the video podcast headlines lately, so many podcasters are quietly worried they're behind. In this episode, I'm sharing what the video trend ...
252. Running Out of Content Ideas? The Podcasting Strategy Behind 250+ Episodes
Ever sit down to plan your next episode and think, "I've already covered everything"? After 250 episodes, that exact thought hit me too... and the way out was advice I've been giving my own clients for years. Today, I'm sharing why the fear of ...
251. Do I Need to Be Tech-Savvy to Start a Podcast? | Podcasting in Midlife Plus
FAQ Friday answering the podcasting question: "Do I need to be tech-savvy to start a podcast?" If technology is the thing holding you back from podcasting, this episode is for you. I'm walking through every piece of "tech" actually involved in ...
250. Podcasting Tips to Stop Chasing Listeners: A 3-Step Podcast SEO Strategy
Growing your podcast doesn't have to mean chasing listeners all over the internet. Today, I'm sharing the condensed version of the podcast SEO presentation I gave at the Empowered Podcasting Conference... a 3-step strategy that attracts the rig...
249. How Can I Grow My Podcast Without Social Media? | Podcasting Tips and Strategies
FAQ Friday answering the podcasting question: "How can I grow my podcast without social media?" Yes, it's possible, and my own show is the proof. In this episode, I'm sharing the three podcast growth strategies I recommend instead of the social...
248. The 4 Podcasting Stages: Which One Are You In?
Do you ever feel like you're doing all the podcast things and you still can't tell if it's actually working? Today, I'm walking you through the 4 Podcasting Stages... a simple framework that shows you exactly where you are on the podcasting jou...
247. How Do I Write Episode Titles That Get More Listens? | Podcasting SEO Tips
FAQ Friday answering the podcasting question: "How do I write podcast episode titles that get more listens?" Your episode titles have exactly two jobs. In this episode, I'm breaking down both, sharing my 80% rule for podcast SEO, and giving you...
246. What You Actually Need to Start Podcasting (It's Less Than You Think)
Have you been putting off starting a podcast because the equipment lists made your head spin? Today, I'm sharing what you ACTUALLY need to start a podcast... all 3 essentials, what each one costs, and the intimidating items you can happily skip...
245. How Long Does It Take to Start Podcasting?
FAQ Friday answering the podcasting question: "How much time should you set aside to launch a podcast?" I'm sharing my recommended timeline from decision to launch day, including proof that it can happen much faster than you'd expect. You'll al...
244. Too Late to Start Podcasting? What the Numbers Really Say
You've probably heard that podcasting is oversaturated and that anyone starting now is too late. The real numbers tell a very different story... especially for business owners over 50. Today, I'm breaking down how much so-called competition is ...
243. How Many Episodes Should I Launch My Podcast With? | Podcasting Tips for Beginners
FAQ Friday answering "How many episodes should you release on launch day?" I'm sharing my recommendation for exactly how many episodes to launch your podcast with... plus the two big reasons behind that number.Resources Mentioned:...
242. Why Podcasting Beats Social Media for Business Owners Over 50
Have you been told that growing your business means chasing algorithms, posting every single day, and dancing on camera? In this episode, I'm breaking down 3 ways podcasting works differently than social media... and why those differences matte...
241. Am I Too Old to Start a Podcast? | Podcasting Over 50
FAQ Friday answering the question "Am I too old to start a podcast?" If you've been wondering whether podcasting still makes sense in your 50s, 60s, or beyond, the latest listener research has an answer that might surprise you. In this episode,...
240. SHOW REBRAND: Welcome to Podcasting Over 50!
The rebrand is officially here... welcome to the very first episode of Podcasting Over 50! In this episode, I'm sharing the full story behind the show's third (yes, third) name. You'll hear why I made the change, who this show...
239. Does My Podcast Need a Trailer? | Podcasting Tips for Beginners
FAQ Friday answering the podcasting question of "Does My Podcast Need a Trailer?"
238. How a Podcasting Rebrand Can Attract New Listeners
Is your podcast struggling to grow, attract the right listeners, or generate clients? A strategic podcasting rebrand could be the shift that finally gets your show moving again. In this episode, I'll help you determine whether a rebrand is the ...
237. Should I Start My Podcast Before I Have a Business Offer? | Podcasting Tips for Online Business
FAQ Friday answering the podcasting question of "Should I Start My Podcast Before I Have a Business Offer?"
236. 7 Podcasting Mistakes That Cost You New Listeners
Struggling to come up with the perfect name for your podcast, or wondering if a rebrand might be in order? In this episode, I dive into the nitty-gritty of podcast naming conventions and share 7 common mistakes to avoid. Tune in to discover all...