Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
Email Julia: Julia@ThePodcastTeacher.com
Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap
Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
229. What is an RSS Feed? | Podcasting Tech Explained
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FAQ Friday answering the podcasting question of "What is an RSS Feed?"
Take Your Next Step:
- Podcast Startup Academy: www.ThePodcastTeacher.com/academy
- Podcast Growth Collective: www.ThePodcastTeacher.com/collective
- A free consultation: www.ThePodcastTeacher.com/consult
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
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Welcome to Podcasting for solopreneurs and FAQ Friday, where I answer a podcasting question in five minutes or less. Today's question is, what is an RSS feed? This question comes from aspiring podcaster Veronica. Hey, Veronica, thank you so much for listening. Veronica went on to say that she's feeling a little hesitant to start her podcast because the term RSS feed sounds super techy and complicated, and she's not really tech savvy. I totally understand. And the good news is that it's not actually complicated at all. So your RSS feed is this magical delivery system. It's the technology behind the scenes that takes your podcast from point A to point B.
So point A is your podcast hosting platform. This is where your podcast, quote, unquote, lives on the Internet. I personally use and love buzzsprout as my podcast hosting platform, but there are a lot of great other options. And then point B is the listening app. So somewhere like Apple Podcasts or Spotify Overcast, there are a bunch of places where people can go to listen to your show. So your RSS feed is what connects those two. So every time you upload a new episode to your hosting platform, your RSS feed updates automatically, and that episode is pushed out to every listening app that your show is connected to. And the best part is that you don't really need to do anything with the RSS feed yourself.
So your podcast hosting platform creates the RSS feed for you. You have to copy and paste it just once. When you are first connecting Apple and Spotify, you're first creating that initial connection between the two platforms, and it's just a simple copy and paste, but after that, it just works automatically in the background. You can basically forget that it's even a thing. So while it does sound really technical, it is actually just simply the thing that makes your show appear on all of the listening apps. And your hosting platform handles 99% of it for you. So if the tech has been holding you back, you can let this be one less thing that you have to worry about. And if you have a podcasting question, click the send me your question link in the episode description and I'll answer it in an upcoming episode.
Until next time, happy podcasting.
