Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
Email Julia: Julia@ThePodcastTeacher.com
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Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
219. How Do I Handle a Bad Review? | Podcasting Tips for Online Business Growth
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FAQ Friday answering the podcasting question of "How Do I Handle a Bad Review?"
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This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
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Welcome to Podcasting for solopreneurs and FAQ Friday, where I answer a podcasting question in five minutes or less. Today's question is how do I handle a bad review? This question comes from an anonymous listener. Thanks for being a fan of the show. I am so sorry to hear about your bad podcast review. I know that can really sting. I We pour so much time and energy into our podcasts and it can feel really personal when someone leaves a negative comment, especially if it's harsh or unfair. Unfortunately, there are a lot of trolls out there and it's bound to happen to all of us at some point. So how do you handle it? Well, one option is that you simply don't.
You can ignore it and move on. Most podcast reviews are left on Apple and Apple does not let you respond directly or delete it. So if it feels like a one off outlier, you are totally allowed to shake it off and just focus on your next episode. But there is another approach. Especially if the review is bogus, you can turn it into a moment of connection and community with your real fans. I had a client several years ago who received a nasty one star review that made no sense. It was clearly just someone trolling. She mentioned it on her next episode.
She shared honestly that it was really upsetting to receive a review from someone who was clearly not an actual listener. She also incorporated a little humor, saying something like apparently I offended someone by talking about goal setting, which is kind of my whole thing. So if you actually like this kind of content, I would love if you take a moment to leave a quick positive review to help offset those cranky vibes. Her audience totally showed up for her and she got several new 5 star reviews within just a few days and that one bad review quickly got buried. So if you want to rally your people, that can be a really effective way to bounce back under the right circumstances. In other cases, if the review has some valid points, like if it mentions audio issues or episode length, try not to take it personally. I know that's easier said than done, but but just try and use it as helpful feedback. You can even mention on your show that you know you got some listener feedback that the music was too loud, so you made a few adjustments and you hope it sounds better this week.
That shows that you're open to growth and your listeners will respect you for that. The bottom line here is to not let one bad review shake your confidence. Even the best podcasts out there have negative reviews. It's just a part of putting your voice out into the world. If you have a podcasting question, click the Send me your question link in the episode description and I'll answer it in an upcoming episode. Until next time, happy podcasting.
