Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
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Next Steps:
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Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
215. Do I Need a Big Audience Before I Start a Podcast? | Podcasting Tips for Beginners
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FAQ Friday answering the podcasting question of "Do I Need a Big Audience Before I Start a Podcast?"
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This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
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Welcome to Podcasting for Solopreneurs and FAQ Friday, where I answer a podcasting question in 5 minutes or less. Today's question is, do I need a big audience before I start a podcast? This question is one that I see posted in Facebook groups all the time. It's a really common question for aspiring podcasters. The short answer is no, you absolutely do not need a big audience before you start a podcast. Now, of course, it is true that if you already have a large audience on social media or you have a big email list, that your podcast may grow faster in the beginning because you already have people who know, like, and trust you. When you launch your podcast, you can tell those people about your show and invite them to listen and start getting traction. But that doesn't mean that you need a big audience in order to start. In fact, many podcasters start their show specifically in order to build an audience.
Podcasting is one of the best ways to do that because it allows people to hear your voice, learn from your expertise, and feel connected to you. That connection is powerful. It helps to get people to know, like, and trust you much faster than any of the other types of content that you might be publishing. Another thing to keep in mind here is that podcasts are discoverable in ways that other content sometimes isn't. So if your show is optimized for the search inside podcast players, new listeners can discover your show that way. And of course, people recommend podcasts to their friends and colleagues all the time. And when someone finds a podcast that they like, they often listen to just more than one episode. They probably go back and listen to several episodes in a row, and that gives you multiple opportunities to connect with that listener.
So while having a big audience can help accelerate your growth, it's definitely not a requirement for starting a podcast. In many cases, the podcast itself becomes the thing that helps you grow your audience in the first place. So if you've been waiting around to start a podcast because you feel like you need a bigger audience first, consider flipping that around and thinking that your podcast can be one of the tools that helps you build that audience over time. If you have a podcasting question, click the Send Me Your Question link in the episode description and we'll answer it in an upcoming episode. Until next time, happy podcasting!
