Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
Email Julia: Julia@ThePodcastTeacher.com
Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap
Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
225. How Do I Turn My Blog Content Into a Podcast? | Podcasting Tips for Repurposing
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FAQ Friday answering the podcasting question of "How Do I Turn My Blog Content Into a Podcast?"
Take Your Next Step:
- Podcast Startup Academy: www.ThePodcastTeacher.com/academy
- Podcast Growth Collective: www.ThePodcastTeacher.com/collective
- A free consultation: www.ThePodcastTeacher.com/consult
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
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Welcome to podcasting for solopreneurs and FAQ Friday, where I answer a podcasting question in five minutes or less. Today's question is, how do I turn my blog content into a podcast? This question comes from aspiring podcaster, Mina. Thanks for being a fan of the show, Mina. She goes on to say that she has a very successful and high ranking blog in her niche, but she's ready to stop chasing Google's algorithm and is considering podcasting instead. So first of all, congrats on your successful blog, and I'm so happy to hear that you have a ton of content already because you can take your exact blog posts and record them to repurpose the content as podcast episodes. If you're decent at reading from a script and not sounding like you're reading from a script, you can simply use your blog post as a script and record yourself reading it for an episode. You may want to update some information, add new thoughts, or elaborate at times, but that approach can certainly work. If you prefer not to read it word for word or there is a lot of updating to do, you can use the blog headings as your outline and just talk off the cuff.
You also mentioned that blogs have a native organization to them, and you were wondering about how to choose to cover content on the podcast, like whether to stick to a single topic for several episodes in a row or mix them up. You absolutely can do it either way, but I would suggest rotating through your different topics to give your audience a bit of variety. If I talked about podcast SEO every week for a whole month, that would be interesting to some people, but not for others. By doing a series of episodes about the same topic all in a row, I might lose listeners who don't want to hear about that. Whereas, if I'm rotating through and I have an episode on podcast SEO, they might skip that week, but then come back next week for a different topic. If you have a podcasting question, click the send me your question link in the episode description, and I'll answer it in an upcoming episode. Until next time, happy podcasting.
