Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
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Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
233. Which Software Should I Use to Record an Interview? | Podcasting Creation Tips
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FAQ Friday answering the podcasting question of "Which Software Should I Use to Record an Interview?"
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Welcome to Podcasting for solopreneurs and FAQ Friday, where I answer a podcasting question in 5 minutes or less. Today's question is, which software should I use to record a podcast interview? This question comes from Lexi. Hey, Lexi. Thanks for listening. There are several different options for recording an interview with a guest over the Internet. You can use something that's a bit fancy and that's going to give you superior quality like Riverside FM or SquadCast. But, honestly, I like to keep it simple, and I suggest just using Zoom. While there's a bit of a learning curve to using Riverside or SquadCast, you can probably get the hang of it pretty quickly.
But you also need to think about your guests and their ability to navigate an unfamiliar platform in order to do the interview with you. While you'll be using it week after week and getting the hang of it, many times your guest will have never used it before. I've found that the fancier platforms, they're just kind of more trouble than they're worth. And while the quality of the recording is superior, the average listener isn't going to be able to tell the difference. I know my fellow editors out there listening are cringing right now, but it's the truth. Most people are already familiar with and comfortable using Zoom. So just using that makes life easier. I do recommend changing a few of the default settings in order to give you better quality on Zoom.
Under the recording settings, you wanna check the box to record a separate audio file for each participant. And under audio settings, you want to enable original sound and turn off the echo cancellation. Before I wrap up this episode, I do want to emphasize the importance of wearing headphones when doing an interview. This is a nonnegotiable. In order to prevent your guest's audio being captured by your microphone. That's something called bleed, and it's no good. Next Friday, I will talk about whether or not you need to wear headphones when recording your solo episodes. So be sure to hit the follow button on this podcast so that you don't miss it.
And if you have a podcasting question, click the send me your question link in the episode description, and I'll answer it in an upcoming episode. Until next time. Happy podcasting.
