Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
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Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
243. How Many Episodes Should I Launch My Podcast With? | Podcasting Tips for Beginners
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How many episodes should you release on launch day? Today, I'm sharing my recommendation for exactly how many episodes to launch your podcast with... plus the two big reasons behind that number.
Resources Mentioned:
***Learn more about the Empowered Podcasting Conference at www.ThePodcastTeacher.com/epc. (Note - I earn a commission on purchases made through my link). Use coupon code EPCJULIA20 when registering to save 20%! ***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A free consultation: www.ThePodcastTeacher.com/consult
Send me your podcasting question: www.ThePodcastTeacher.com/question
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Welcome to Podcasting Over 50 and FAQ Friday, where I answer a podcasting question in 5 minutes or less. Today's question is, how many episodes should I release on launch day? This question comes from Gail, an aspiring podcaster who's getting ready to launch a show for her health coaching business. Hey, Gail, how exciting! Thank you so much for being a listener.
My recommendation is to release 3 episodes on your launch day plus a trailer. I'll put a link in the description to a separate episode that's all about the trailer. Now, I recommend 3 episodes on launch day primarily to provide binge material. When a new listener discovers your show and loves it, you want them to keep going. One episode gives them a taste, and they may or may not come back for more next week.
3 episodes lets them settle in and start building the know, like, and trust factor. They are more likely to connect with you and make it a priority to come back the next week. The other reason I recommend 3 episodes is because of the algorithm. Podcast apps pay attention to the activity around your show in the first 24 to 48 hours. So listens, new followers, and how much of the episodes people are completing. 3 episodes means that every supporter generates 3 listens instead of 1. And that concentrated burst helps your show chart and get recommended. So releasing 3 episodes on launch day is my strong recommendation.
If you want to know what to say in those first 3 episodes to get the right listeners to stick around, that is exactly the kind of thing we map out step by step inside the 50+ Podcasters Launch Club. You can find all of the details at thepodcastteacher.com/club. And if you have a podcasting question, submit it at thepodcastteacher.com/question, and I'll answer it in an upcoming episode. Until next time, happy podcasting!
